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Sales Executive Resume - Chronological or Functional
Format?
© Copyright 2009,
David Alan Carter / All Rights Reserved
Organizing your information on a resume breaks down generally into one of two formats:
chronological or functional. Each format carries baggage, and which one your decide to use should
be dictated by your individual circumstances.
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by David Alan Carter
Here's what not to say in your sales resume objective: "Seeking a challenging position
with advancement opportunities." If this happens to be your current sales resume objective,
save the prospective employer the trouble and circular file...
read more...
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by David Alan Carter
Painful fact: the hiring official at Acme Wingnuts--or any company, for that matter--would
rather not read your sales executive resume. Don't take it personally. He'd rather not
read anybody's resume...
read more...
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The Chronological Resume
The most predominant resume format is the chronological resume. It plays out just like it sounds: it follows
your work history in reverse chronological order, backward from your current job, listing companies and dates and
responsibilities.
The past ten years of experience is considered to be the most important. Experience prior to that should
generally be left off the resume–unless that experience happens to be particularly relevant to the position you're
seeking, so much so that it outweighs your more recent work.
Key points to keep in mind:
- Emphasize (bold, and slightly larger typeface) your job titles over the company name, unless the
company happens to be The New York Yankees and your titles have names like Assistant to the Traveling
Secretary (i.e., George Costanza of Seinfeld fame). In which case, swap the emphasis.
- When detailing your experience under each title, stress the big stuff and try to couch it in terms of
accomplishments. Leave off the mundane–a lot of job responsibilities are simply understood.
- Don't repeat details that are common to multiple positions. Work to find some uniqueness in each
job.
- List first (prioritize) those accomplishments that are most relevant to the position you are currently
seeking.
For each title, I like to write a couple of lines to sum things up, then follow with a short series of bullet
points that each identify a particular achievement–quantified with numbers when possible. For a sales executive
resume, examples might look like the following:
- Two-time recipient of the Distinguished Sales Achievement Award in recognition of the
Top 3% sales performance leaders nationally.
- Selected for concurrent responsibilities as a Sales
Trainer.
- Increased total sales by 15%--and international sales
by 330%--in a single year.
- Twice named "Indianapolis Division Account Manager of the
Month."
Don't go overboard – more than 5 or 6 bullets, and your reader will start to lose interest. Continue in this
manner throughout your prior titles. It's probably a good idea to show a slightly increasing number of bullet
points--accomplishments--as time has progressed (i.e., three bulleted accomplishments under a job title from ten
years back, 5 or 6 bulleted accomplishments from your most recent title).
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Need a bit more help with that resume? If you're considering
a professional resume writing service, former recruiter David Alan Carter offers in-depth reviews
of 9 resume writing services at BestResumeServices.org .
Need a quick recommendation? Here's the "best of the
bunch."
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The Functional Resume
A lesser used format is the functional resume: instead of highlighting company names, job titles and employment
dates, it draws attention instead to skill sets and achievements. These are divided into 2-4 functional areas, or
areas of specialization, that the writer feels would best demonstrate his or her value to a prospective company.
Each area of specialization would identify specific achievements relevant to that area and float independently of
the companies and titles associated with that experience. Such achievements are commonly posed via bullet points;
3-6 under each functional area should do it. To give you an idea, areas of specialization might include the
following:
[for a sales executive professional]
Sales, Customer Relations, Territory Management
[for a marketing professional]
Planning, Product Development, Marketing Management
[for an IT professional]
Software Design & Development, Training, Consulting
There are no hard and fast rules when it comes to selecting these functional areas, other than keeping them
relevant to the desired position. So start by focusing on your desired position; research it, contemplate it,
sketch out 2-4 areas that would fit hand-in-glove with that position. Now scour your work history, lift out
achievements and drop them into the most appropriate of these areas.
And by the way, a reverse chronology of company names, job titles and dates should still be included, just
pushed toward the end of the page and made less conspicuous by lack of detail. They need to be somewhere on the
resume in order to provide the reader with a likely and credible source for some of the fantastic things he's
reading about you. Set up this streamlined chronology under the heading Work History or Employment History, and
place it beneath the areas of specialization.
Who Should Use What?
The chronological resume is the most effective resume when one's work history is stable, professional growth
consistent, and career goals remain in the same employment field.
Conversely, because skill sets and tailored accomplishments are emphasized over employment chronology, the
functional resume has value especially for those who have gaps in their work history, or who have switched jobs
frequently, or when current responsibilities don't relate to a desired job. The functional resume makes sense for
someone looking to jump start a new career in a new field, or whose volunteer or non-work experience may be of more
value to a prospective company than that demonstrated by a spotty or non-existent work record. But there is a
caveat...
Think Twice Before Using A Functional Format
Those considering a functional resume should be forewarned. Many hiring officials have come to associate the
functional format with a candidate seeking to hide some aspect of his work history. And for good reason–many are
trying to do just that. While it can still be an effective resume, choosing a functional format will send up a red
flag in the eyes of many employers, something your resume will have to overcome from the get go. Only the writer
can determine whether the benefits of the functional format outweigh that potential liability.
David Alan Carter is a former headhunter and the founder of Resume One
of Cincinnati. For more than ten years, he personally crafted thousands of resumes for satisfied clients from all
occupational walks of life - entry level to executive. David evaluates and ranks the web's most popular online resume builders and professional resume writers at the website BestResumeServices.org.

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