eliminate you from further consideration in the placement process. The more sales executive applicants he eliminates and the faster he does it, the sooner he can get back to the life he prefers--regaling his subordinates with tales of fly-fishing in the Rockies.

Resumes Are For Screening

The lesson to be learned here is that resumes are first put to use to screen out candidates from further consideration. Those resumes that don't screen out their owners are effective -- simple as that.

To keep your sales executive resume from screening you out of the running, to make your resume effective, you must do a few basic things right from the beginning. Compare your resume to the following checklist to ensure you're resume is an effective resume.

Top 10 Resume Checklist To Survive The Screening 

1. Keep it short. The best sales executive resume is preferably one page, two at the most. If you've written a novel, tear it apart and whittle it down to one/two pages.
2. It must be easy to read. That means the sales executive resume is well organized with clear headings, brief statements of responsibility, bulleted points for emphasizing achievements.
3. It must avoid overly specific professional jargon. Keep in mind that your resume is likely to be read first by someone in the HR department who may not have a clue what you're talking about if you weigh it down with technical jargon. Rather, state accomplishments plainly: "Boosted bulk tankcar sales 20%." Take care to craft a resume with universal appeal so as to at least get to the starting gate.
4. Curb your design enthusiasm. That means limiting your font selection to one or two. Use the traditional and popular New Times Roman if you prefer lettering with a serif, or consider Arial, Helvetica or Verdana if you prefer san serif fonts, lacking the slight projection finishing off a stroke of a letter. Go easy on the bold and the underlining. And limit your paper selection to white or beige with a weight of 22 or 24 lb. Black type.
5. The effective sales executive resume is tailored for a specific position. I understand that may mean cranking out slight variations of your resume every day of the week to target different job postings. Nobody said a job search was a walk in the park.
6. Portray yourself as a problem solver.
7. Quantify your sales accomplishments with hard numbers whenever possible.
8. Don't mention your current, or expected salary on the resume.
9. Don't mention personal information, like whether you're single or married, whether you have kids, whether your hobbies include golf or listening for extra-terrestrials with the modified ham radio contraption in your garage. Especially that last one.
10. Check, check, check for misspellings. Don't ever, ever, ever submit a resume or post it online without doing a spell check.

In fact, take that last point a step further and have one or two friends or colleagues proofread the resume for spelling and grammar problems. Do this because an automated spell check program will not know whether you meant to say "principal" or "principle." Both are spelled correctly but mean totally different things. It will not know that you erred by using a verb in the present tense when referring to a job in the past tense. None of this may seem that critical to you, but trust me, it's critical to the hiring official.

David Alan Carter is a former headhunter and the founder of Resume One of Cincinnati. For more than 10 years, he personally crafted thousands of resumes for satisfied clients from all occupational walks of life - entry level to executive. David reviews the Web's most popular online resume builders and professional resume writers at the website BestResumeServices.org.